Cringeworthy Commercials: Do You, You, Feel Like We Do
“I wonder how you’re feeling, There’s ringing in my ears…” Show Me the Way, Peter Frampton
It is an absolute pet peeve of mine when a company takes a beloved song of my youth and uses it to hawk their goods or services that probably have nothing to do with the theme of the song. It is even worse when they don’t have the original artist – or kids – sing the song and change/sanitize the lyrics to appeal to a more diverse audience.
Now I have nothing against these products, and I can probably understand their desperation to appeal to people (aka potential consumers) who view these songs with nostalgia and will buy the products just based on warm fuzzy memories of a time past.
They just need to find a better way to do it.
The latest to commit this infringement is Uncle Ben’s rice by using the song, “Show Me the Way” by Peter Frampton from the album “Frampton Comes Alive.”.
Frampton Comes Alive! is a double live album by English rock musician Peter Frampton released in 1976, and one of the best-selling live albums in the United States. Following four solo albums with little commercial success, Frampton Comes Alive! was a breakthrough for the artist.
Released on 6 January 1976, it debuted on the charts at 191. The album reached number one on the Billboard 200 the week ending 10 April 1976, and was in the top spot for a total of 10 weeks. It was the best-selling album of 1976, selling over 6 million copies in the US and becoming one of the best-selling live albums to date, with estimated sales of 11 million worldwide.
Frampton Comes Alive! was voted “Album of the year” in the 1976 Rolling Stone readers poll. It stayed on the chart for 97 weeks and was still No. 14 on Billboard’s 1977 year-end album chart.
The most recognizable songs from the album are “Show Me the Way”, “Baby, I Love Your Way”, and “Do You Feel Like We Do”, all of which were released as singles, and continue to receive much airplay on classic rock radio stations. When I hear this album, it brings me back to my 70’s safe and innocent tween place where everyone was wearing bell bottoms, satin jackets and FM radio was king. The Bicentennial was in full swing and Saturday morning cartoons – especially Schoolhouse Rock – were the highlight of one’s week.
Anyway, without further ado, here’s the Uncle Ben’s commercial, disguised as a PSA for teaching your kids to make healthy eating choices:
Here’s the original, sans ear bleeding:
There are so many starving artists and musicians that would absolutely jump at the chance to be paid and gain exposure by writing an earworm-worthy jingle for a national ad campaign. I don’t understand why they have to raid the vaults of “my” music.
So what do you think?